JustPark
Design System implementation, Campaign & Activation, CRM, Web prototyping, Visual UI layouts, Print, DOOH, OOH, Display ads, Paid and Organic Socials.
Founded in 2006, JustPark has been making it easier for drivers to find, book and pay for parking for over 15 years.
Today over 10million drivers use our award-winning app to find parking each year and a a thriving community of 45,000 space owners, and also manage parking spaces for some of the UK’s biggest County Councils and Car Parking companies.
Brand refresh.
Initiated, created and managed deployment of a strategic brand refresh and brand repositioning implementing a visual design system for app, web, digital and print.
Simplifying journeys so we can all breathe easier.
Since 2006, we’ve been on a mission to make parking simple.
Our solution? We connect drivers who need parking with people who have spaces.
Today, over 10 million drivers enjoy simpler parking with us and over 25,000 space owners have turned their driveway into a new source of income.
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JustPark Summer Campaign
The Concept
It's like parking on your mate's driveway. If you had 45,000 mates.
Through a central “hero” character we will show the breadth of JustPark’s parking solutions through connections to a variety of different space owners. These space owner characters will be further utilised and explored in Host campaign assets.
Each of these placements was chosen for their ability to maximise our budgets and reach highly relevant audiences where they already interact with other brands in their daily lives; on their commute, reading the news, scrolling through videos or travelling abroad for a city break. By the end of the campaign period, our assets are expected to be seen over 81 million times.
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JustPark Consumer Website Revamp
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Digital
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Organic & Paid Media
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